dimanche 31 janvier 2010

Movie theatres in Africa



The film industry in Africa is at a standstill and the problem is very simple: NO THEATERS => NO FILMS.

Thus the question: how do we prevent the closure of theaters in every city of Africa? First of all, why are these theaters closing? Don’t African people like movies? Everyone does, right?
Some say Africans are poor, $1 or $2 for a ticket is too much to ask for people who barely have enough to eat.
Also, new foreign films arrive late (when they arrive). DVDs (pirated or not) are available long before their release in Africa.
Theaters are in poor condition. Some mention the bad smell, others the ripped seats when it is not simply a film different from the one announced that finds itself projected on the screen.

So inevitably, people got organized. Filmmakers, journalists, alerted the authorities and called on African governments to fund and maintain historical theaters that would be managed by the state, allowing cinema to survive and retain its function as a vehicle for African culture.
Personally, I hope all these efforts fail.
I'm not saying this out of hatred or meanness. Simply, the solution is not to fully nationalize an industry that requires an great amount of both creativity and diversity like the film sector does.

This is not the solution because the real answer to our initial question is this: There is no money to be made in Africa with film.
That's what everybody says. So naturally, it must be true. All this movie crap is nice and all, but it brings nothing. End of discussion.
Yet there are many beautiful cars parked in front of the DVDs stalls disseminated around our street corners.
Yet alcohol flows freely in the nightclubs of our main cities.
Yet there are very large houses (mansions even) that one can see in the upscale neighborhoods of these cities.

There is an opportunity to capitalize on this minority of privileged people by opening small theaters and allow ourselves to grow as all the film industries in the West have before us. Entrepreneurs with a long term vision could establish a network of small venues across Africa, which would be a better generator of profits that these large theaters (with only historical value) of almost 1500 people that are dying before our eyes.

Sure, that requires brainpower, some collaboration with film producers and some time to implement, but is definitely feasible.
Or maybe, Africans do not like the movies.
Perhaps that’s the real answer

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